Posts tagged ‘soccer’

May 17, 2011

how soccer explains: liturgy & the Psalms


“What do you want for your birthday?”

“I want to go to Denver for the first Timbers match as an MLS team.”

“Really? Are they going to be good?”

“Probably not. They’re still putting the team together. And they’re playing the defending MLS Cup champs. At altitude. They’ll do well to draw. They might get blown out.”

“Wow. Great idea, dear.”

Look, I’m a realist. I knew what I was getting into when I signed up for this road trip. I would have loved to celebrate a victory on the field that night. But I knew it was much more likely that the Timbers would lose. And boy, did they lose.

Eight minutes into the match, Colorado scored their first goal. Welcome to MLS, fellas. It’s big boy time. The Colorado fans all turned to our corner of the stadium to let us know about it. When you run up into somebody else’s house acting crazy, that’s what you get. You have to sleep in the bed you made.

At that point, the Timbers Army did what we do every time the opposition scores. We raised our scarves above our heads and belted out a chant that’s reserved specifically for such occasions.

Rose City ‘til I die!

I know I am, I’m sure I am,

Rose City ‘til I die!

Consider it part of the liturgy of the Timbers Army. This liturgy is sung by TA at matches and tweeted by TA during matches. It’s a liturgy that grounds us in the broader reality of the moment, be that moment joyful or painful. It stinks to get scored on. On that night in Colorado it stunk when the Rapids put a second goal on the board in the 29th minute, followed by a third goal one minute later. It wasn’t the most hope-filled moment in the world. The 400 TA in attendance let out a collective groan, but quickly jumped back into the liturgy.

Yeah, we were down 3-0, which I often refer to as “crossing the blow-out line”. But we would not turn our backs on the team. We would not stop singing. We would not allow the momentary agony of on-field humiliation to strip us of our pride. And we certainly weren’t going to sit on our hands and shut-up. This particular slice of TA liturgy keeps in mind the history and journey of the Timbers. It embraces a larger civic pride. More so, it speaks to the hope for a future that will be far brighter than the dark moments.

And so we sang.

There’s a tension in such singing. It’s not done blindly. Every person singing at that moment knew that things were looking bad. It was clear that work would need to be done for the Timbers to be competitive in MLS. It wasn’t as though people looked at each other at halftime and said, “we’re not playing that poorly.”

It’s similar to the tension we see in the Psalms. There’s some real stuff up in there. Poems and hymns that reflect many of the darkest emotions and experiences known to humanity. Betrayal, anger, depression, sadness. It’s all in there, and sometimes it gets really ugly. But underpinning all of those very real expressions is the truth that while our experiences might be malicious, the God we serve is good. Bad experiences do not necessitate a bad God. The poets reach back throughout history to remember the goodness of God, and they look forward to a time of restoration.

Vindicate me, O God, and defend my cause against an ungodly people; from those who are deceitful and unjust deliver me!

For you are the God in whom I take refuge; why have you cast me off? Why must I walk about mournfully because of the oppression of the enemy?

O send out your light and your truth; let them lead me; let them bring me to your holy hill and to your dwelling.

Then I will go to the altar of God, to God my exceeding joy; and I will praise you with the harp, O God, my God.

Why are you cast down, O my soul, and why are you disquieted within me? Hope in God; for I shall again praise him, my help and my God.

–Psalm 43 (NRSV)

It’s a powerful liturgy. It doesn’t discount experience, but it doesn’t lose hope.

The hopefulness of the Timbers Army shone brightly that night in Colorado. At the end of the match we were on the wrong side of a 3-1 score line. And yet, we sang. We sang as the Rapids fans exited the stadium. We sang after they were gone. We sang for nearly 30 minutes, until security politely asked us to go home so that they could go to bed. We might have lost on the field that night, but our liturgy reflected our understanding that the reality of being a part of the Timbers Army was full of win.

Renew and Restore

Tags:
May 10, 2011

how soccer explains: evangelism

My wife was supposed to road trip with me to Denver to attend the Portland Timbers first game as an MLS team. I was pumped for her, because it would have been her first Timbers match. Alas, our son came down with a vicious ear infection the night before the trip, so she felt it would be best to not leave him in his moment of distress.

This left me in a little bit of a pickle, in that I already had two tickets to the match as well as a hotel room in Denver paid for. I started brainstorming people I could invite to fill-in for Stacy, but the requirements to get an invite limited the list of possibilities. To qualify for consideration, said individual would have to be:

  • Able to drop everything on 9 hour notice.
  • Enjoyable to be locked in a car with for 14 hours over the course of two days.
  • Willing to try new things.
  •  Capable of not be completely overwhelmed by the Timbers Army.

I reached out to two people and ended up getting one of my BFF’s to accompany me at the last minute. My man Aaron fulfilled my first three traveling buddy stipulations, but I wasn’t totally sure about the fourth. While Aaron and I share a lot of similarities, we also are different in a lot of ways. He’s a clean-cut conservative Midwestern fellow. I’m filled to the brim with West Coast Swaggar and am completely desensitized to those from the motherland who pride themselves on keeping Portland weird.

I tried to prep my man on the way out. He wasn’t a huge soccer fan, and no matter what he thought he knew about American soccer culture he had no idea of what he was getting into on this little adventure.

You’re either going to love this experience or hate it, man. There’s no in between. You will probably see things you’re not used to seeing. You’re going to hear things you’re not used to hearing. But you won’t doubt the passion of the Timbers Army. Just keep an open mind, stay cool, sing the songs. Trust me.

It’s a spiel I’ve given before. Last May I invited a friend from my high school days to attend a match with me in Portland. By the time the match was over he was already making plans for us to attend a match the next time I roll through PDX. (It’s a date: 5/25, Timbers vs. Ajax)

This is why I’ve stopped entering into verbal debates with people about soccer and soccer fandom. In the end, it’s tough to convince people by arguing with them. Discourse in our culture is rarely rational. It’s all PTI and Crossfire and hyperbole and canned arguments. So when people start making fun of soccer, I just remember one of my favorite verses from Proverbs: “Haters gonna hate”.

Instead, I invite people into the experience of being a soccer supporter. My office adornment includes four separate soccer-related items that often start conversations with people about soccer culture. It’s tough to fully explain the culture even with my props. Which is where an invitation to the experience comes in. Give people a front-row view of what soccer fandom looks like. Let them meet the community. Let them see it in action. They might love it, they might hate it. But at least they’ll have an accurate view of what it really is.

So far I’m two-for-two in my evangelism & conversion initiative. Granted, it took Aaron a little while to embrace soccer culture. Dude wasn’t too sure what to do with the chant war that broke out at the pregame tailgate. He was a bit glassy-eyed as the police escorted us into the stadium. But after an hour or so of pregame singing in the staduim, my man had his mojo. He rocked the scarf. He met members of the Timbers Army and came to realize that they were awesome and (mostly) normal people. He sang so much and so loudly that he lost his voice. He dubbed us “Timbers Army: Kansas Division”. On multiple occasions he’s mentioned that we need to make another Timbers roadie, and he has a habit of starting up a TA song whenever we are together.

My wife is still my #1 target for my evangelism and conversion initiative. Her time draws neigh. On the afternoon of May 29, she will stand with the Timbers Army for the first time. She’s half excited, and half apprehensive. In watching matches on TV this season she’s developed an appreciation for the passion and the tifo. She’s not too sure about the smoke bombs and the general craziness of the atmosphere.

Pray for her.
Renew and Restore.

Tags:
May 3, 2011

how soccer explains…icons and the community

Photo Credit: Thomas Boyd, The Oregonian

There’s no better way to support your team than by shakin’ it. What “it” is exactly depends on the sport and your team. You can shake your pompom. You can shake your terrible towels. You can shake your clackers. If you’re a soccer fan however, you shake your scarf. Ok, maybe not shake it so much as wear it around your neck with pride, spin it above your head enthusiastically, hold it high as a banner of allegiance, and wrap it around your face so that you can breathe amidst the smokebomb-filled goal celebrations that break out in the stands. You know, the usual.

You want a scarf? Hit up your favorite club’s team store. The upside is that the transaction is clean and easy. The downside is that the scarf will probably look mass-produced and a bit corporate.

There are alternatives. Supporters groups usually finance and sell specialty scarves. These scarves tend to have more symbolism and stories that explain their creation in comparison to their more corporate counterparts. They’re more iconic, I guess is how it might be best described. And they’re iconic because they’re organic. The way it works with the Timbers Army is that you can “sponsor” a handful of scarves and then take responsibility for distributing your portion. Some designs are sold directly through the TA organization itself. If you don’t end up sponsoring a set, you can always find TA barter with or buy from. It’s a system that encourages interpersonal contact and engagement with the community.

That being the case, it’s makes things somewhat tough for someone like myself who supports the club from 1,500 miles away. I don’t make it to a ton of matches, and I don’t have a lot of chances to socialize with other TA in person. Thank goodness for the internet.

Before heading out to the Timbers first match in Denver, I was chatting with people via Twitter and a Timbers fan board. There is a scarf floating around that is Sunflower themed and commemorates one of the more memorable moments in Timbers history. Because the sunflower is the state flower of Kansas, I wanted badly to get one for my collection since it’s a nice representation of my dual-citizenship. I was trying hard in the run up to the match to arrange for someone with one or two spares to sell them to me at the match, and had some decent leads. Unfortunately, we all got so caught up having fun at the match that I was never able to meet them in person to actually make the transaction.

I was pretty bummed to leave Denver empty-handed. But then my mourning turned to dancing a few days later when I got an email from one of the guys that I had been trying to work something out with. He was a longstanding member of TA, and felt bad that we didn’t hook up. He proposed that he send me two scarves via the mail. Of course, I was jazzed and offered to send him some money right away. But he wasn’t interested in my money. He just wanted to spread the love, and he wasn’t going to accept any form of payment. Wouldn’t even let me pick up shipping.

In the end, the care package was incredibly generous. Two sunflower scarves. Two Timbers Army pins. Half a dozen stickers. Just an all-around generous thing to do. So generous that my wife could hardly believe it. Neither could the guy who traveled out to Denver with me, who would be the beneficiary of the second scarf. He kept asking questions to verify the details of the story.

You’ve never met this guy in person? You just chatted on a message board? Seriously?

Yeah. Seriously. There’s certainly a lot of money wrapped up in professional soccer. But when it comes to fan culture, especially with the Timbers Army, it’s just not about that. It’s about keeping it real and representing in an authentic way. It’s about the community, even when members of that community are spread across the country. And it’s about spreading the love.

Renew and Restore

Tags:
April 26, 2011

how soccer explains…hospitality

Sociologists might suggest that Jews do hospitality so well because they have spent so many centuries being the stranger and the friendless. It is also true that Jewish (and so also Christian) sacred Scripture is thick with the practice of hospitality. More than once, God instructs His people to welcome the stranger because ‘you were strangers in the land of Egypt…Early Christian communities continued these practices of hospitality, attempting to feed the poor, host travelers, visit the imprisoned, invite widows and orphans to join them at mealtime — all expressions of a capacious notion of hospitality.”

–Lauren Winner in Mudhouse Sabbath

Last month I had the opportunity to venture to Denver and attend the Portland Timbers first ever match as an MLS team. I had high aspirations for the trip, and it lived up to most of them. Certainly, there was one part of the trip that exceeded all expectations…the pregame tailgate.

For this particular match, somewhere in the neighborhood of 400 members of the Timbers Army descended on Denver for the match. Most rolled in from Portland, but there were a handful of us exiles who made our way from the far reaches of the country. We made for quite the conspicuous mass. Clad in green. Proudly Portland weird. It was quite the crew.

While it was a big night for the Timbers Army, it was also a big night for the Colorado Rapids supporters. The Rapids won the MLS cup last year, and were celebrating their well-earned victory this particular night. You could forgive them if they were too preoccupied to notice the new kids. They had victories to revel in and a top-dog status that it was their right to properly invoke.

That night the Colorado supporters enjoyed themselves. But you know what? They also went out of their way to make sure that we enjoyed ourselves as well. One particular group (The Bulldog Supporters Group) opened up their local watering hole to the Timbers Army. They invited the entire Timbers Army to their customary pregame tailgate celebration. Instead of smoking one hog, they smoked two. They more than doubled the amount of libation they usually keep on hand for matchday. It was a feast fit for a king, and they were totally cool with the foreigners and aliens crashing their party.  In fact, they insisted on it.

To understand this in its full context, you need to know that the Timbers Army has a reputation. We’re a bit rowdy. Some might say obnoxious. And when you roll like that into someone else’s crib, they can be understandably defensive. Where any response ranging from ambivalence to mild hostility would have been expected and accepted, they opened up their arms and embraced the opponent in their own house while absolutely lavishing us. It was pure class. Even the song/chant war that broke out at the end of the meal was good-natured in its enthusiasm. It was like a jovial soccer version of West Side Story.

One mark of maturity and depth is the ability to be a gracious host. When done right, it can be an embodiment of healthy humility. It shows that we are grounded in the reality that what we have is not our own and that we have been showered with acts of grace and mercy along our own journeys. And if shows that we aren’t so full of ourselves as to be overcome by narcissism to the point where we are blinded to opportunities to love.

I’ll know I’ve reached a point of spiritual maturity when I can be a gracious host to L*kers and S*unders fans. I have some growing to do before I’m to that place, however.
Renew and Restore

January 13, 2011

christmas fashion fail

In yesterday’s post I mentioned that I typically don’t wear soccer shirts that feature a gambling or alcohol sponsor. While true most of the time, there is one exception in my collection.

Of all the soccer jerseys I own, my second favorite* is an Everton jersey I picked up late last year.  It has a collar, which is one of my preferred features for a soccer jersey.  It’s black, which I appreciate for it’s slimming features.  And it has prominent neon pink accents.  It’s a very unique looking shirt, and it also has some sentimental value as it was featured last year when Landon Donovan was making quality appearances for Everton.

*My favorite jersey in the collection is a two-tone aqua Barcelona jersey that celebrated the 100th birthday of the Camp Nou. It has a collar. It has long sleeves. It has the UNICEF logo on it. It has neon green accents.  It really is a thing of beauty.

The one drawback? The shirt features a beer company logo.

It’s not the end of the world.  It’s an unremarkable Thai beer that isn’t well-known in America, and the logo looks quite benign. Nonetheless, due to my position at work and my wife’s position in the community,  I don’t wear it around town.  I wear it on vacation*.  I wear it when we head out for day trips.  But I never ever ever ever ever wear it here in town.

*When we flew back from a trip to South Carolina last summer, I ran into an Everton fan at the airport. He was so excited to see another Everton fan in rural Kansas that as we passed through the security checkpoint he exuberantly grabbed me and yelled, “Go, go mighty TOFFEES!!!”. Freaked me out for a hot second.

Except on Christmas Eve.

To church.

When everyone else is dressed to the nines in their Sunday best.

See, what had happened was…

We were going out of town to my wife’s grandparents house for Christmas Eve. Not only is it family tradition, but it’s my wife’s favorite family tradition ever. She cherishes it with all of her heart.

Since the gathering is a casual all-day affair and an hour from where we live, it’s the perfect opportunity to bust out the Everton shirt.  Black jeans to match.  A nice black thermal base layer since it’s the bleak midwinter.  And my black leather Chuck Taylor’s from Black 5′s.  So fresh and so clean.

Unfortunately for me, I underestimated my wife’s combined love for God and myself.

When I was in high school, my favorite family tradition was going to church on Christmas Eve.  In all my Kansas Christmas celebrations, we never did that.  Being 3 hours away from Kansas City made it impossible to get back for church.

Now that we’re only an hour away from church on Christmas Eve, Stacy mentioned that we would try to make it back in time.  Knowing how much she loves her family celebration, I figured we’d never be able to pull away in time to make it. I based my wardrobe selection on that assumption, and that assumption was faulty.

No sweat, though. From announcements and the church bulletin, I had come to the conclusion that Christmas Eve at our  new church would be a casual affair. I mean, something titled “Carols and Lessons” as got to be pretty chill, right? A small group gathered around a piano. Everyone singing and smiling.  Hot cider, perhaps. People wearing jeans and Christmas sweaters, with the occasional pair of khaki pants. I wouldn’t really be out-of-place at an event like that.

This, however, was not an event like that.  Now we’re two-for-two on assumptions for the night.

For the record, here is what Christmas Eve looks like at our new church.  We are one of only two churches in town that does a Christmas Eve service, so it’s packed. And everyone is dressed up like it’s Christian prom, or something. The music is fantastic, the format is perfect and it’s a wonderful evening.  In fact, I never want to miss it  after having been once. It just wasn’t what I was expecting.

Fortunately, the grace of God shined down upon me that night.  The back pew was empty, so we were able to slide in as the service was starting. I was smart enough to keep my coat on and zipped until I was seated, so nobody saw my casual attire.  And since we were so far back, I’m pretty sure the pastor couldn’t make out what was on my shirt. And even if he did, we’re tight so he wouldn’t have called me up for an exorcism or plaster me with the Scarlet Letter “B”.

Next year I’ll be a year older and a year wiser.  And I’ll know that even if I’m wearing a soccer jersey to the family Christmas Eve celebration, it’ll be necessary to bring a pair of slacks and an argyle sweater along in the event that we roll back into town just in time for church.

Renew and Restore

January 12, 2011

the bimbo post

 

I have a thing for soccer jerseys. I have a budding collection, and will to add more in the future. Whenever I get a soccer catalog in the mail there are at least half a dozen that I wouldn’t mind adding to my stash.

Occasionally there is a jersey that I find attractive, but that I wouldn’t dare buy because of the sponsor.  Usually, the culprit is a gambling company. Sometimes it’s an alcohol company. Because of a combination of my vocational positional and personal convictions, it’s not feasible for me to have certain companies plastered across my chest*.

*more on this tomorrow…

I mention all of this because of a recent development in Major League Soccer. The Philadelphia Union recently announced that beginning next year, they will have “Bimbo” prominently printed on their shirts.

Why would they ever do such a thing?

Well, to gain market share with the Hispanic community, of course.

For those who don’t know, Bimbo is a prominent baking company based out of MexicoThe name of the company has nothing to do with the American English understanding of the word “Bimbo”.  As a company, Bimbo is similar to Hostess in the US, only bigger. It has been around since 1945, has net revenues of $8.9 billion and net income of over $900 million in 2009. In short, the company is kinda a big deal. So much of a big deal that they are the shirt sponsors for the two biggest soccer clubs in Mexico (Chivas and Club America).

In our ever-shrinking world, this will be an interesting case study.

Will the money that The Union make off of its new audience be vastly greater than they  money that they will undoubtedly miss out on from American fans who won’t wear a shirt that says “Bimbo”? Or are there enough Frat Boys out there to provide a financial windfall by wearing the shirt out of context for it’s shock value*?

*This would be the same group that buys Oregon State and South Carolina State hats because their mascots also happen to be slang words with…ahem…scatalogical humor value.

Will Hispanic fans really embrace a club from the Northeast? Or will they be more likely to support Mexican clubs, MLS clubs from more densely Hispanic regions, or MLS clubs with stronger ties to Mexican Clubs?  Tough saying.

The other interesting thinking point on this topic is what I would do if the Portland Timbers had signed a contract with Bimbo.  Would I wear the shirt around, or would I take a pass?

If I was living in Portland I’d certainly get the shirt.  I wouldn’t have to explain it to people, and they would be very unlikely to jump to erroneous conclusions about my level of respect for women.

If I was living where I am now, I’d probably have to take a pass.  The average soccer IQ isn’t very high in our town, the IQ regarding Mexican culture isn’t any higher, and I’d spend a lot of time answering questions about why the Director of Campus Ministries was wearing a shirt that says “Bimbo”.  I probably don’t need to put myself in that situation.

Any other interesting questions about culture or language that I’m missing here?

Would you wear your favorite team’s jersey around if it had a misunderstood sponsor title that might cause people to think less of you?

Renew and Restore

 

November 10, 2010

wednesday watchlist: fav soccer watching moments

Last week the women’s soccer team at the college I work at pulled of a stunning victory in the first round of the conference tournament. After battling through 90 minutes and two periods of extra time with the score knotted at 1-1, the match went to penalties as the sun ran away to hide for the night. Our keeper stopped the first three kicks and even made one herself, but the teams were still tied after 5 rounds. Finally, we put it away in either the 7th or 8th round.

It was intense. Singing, dancing, drumming. Fans lined up halfway down the sideline during PK’s. Me updating one of my good friends game updates via text. Good times.

Near the top of my wish list of “Fun Things I’d Like to See Improved” at the college I work at would have to be a vibrant soccer culture. Scarves, singing, the whole deal. Not gonna lie. We have a ways to go. We tasted it for a hot minute last Friday afternoon, but that had a lot to do with the fact that the guys soccer team didn’t have a game that day so they were able to rowdy-up the fan base.

My friend who I was texting asked me if I’d been a part of a better soccer environment than that one.

At this college? No. That was pretty good. Very enjoyable.

In other arenas of life? Yep. Thus, the list…

  • In Portland – This past Spring I got to witness the Portland Timbers beat Boca Juniors on a stoppage-time free kick. And I was smart enough to run my camera.
  • In Boston – My celebration for graduating from seminary consisted of spending 3 days in New England with one of my best friends.  We went immediately from Logan Int’l to The Phoenix Landing, which is a well-known soccer pub in Cambridge.  The occasion?  UEFA Champions League Final between Chelsea and Man Utd.  Talk about an English Party in the USA.
  • In KC - For the US v. England and US v. Ghana matches during World Cup 2010 I hit up Johnny’s for the official American Outlaws watch parties. It was a good decision.  While there were 10,000 people gathered just 100 feet away from us in the courtyard of the Power and Light District, I never once regretted being inside with the hardcore rowdies in an SRO environment.
  • In My House – Near the end of the US v Algeria match, I was feeling sick.  It looked like the US wasn’t even going to break out of the group stage, and I was bumming.  But then Landon Donovan found the net at the last possible second, which sent me sprinting from one side of the house to another.  Fist pumping.  Silent scream (the match was during my son’s morning nap time).  I almost threw up as a result of the adrenaline rush combined with the pound-and-a-half of bacon the manny and I split during the match.


My goal for soccer season next year is to get some soccer scarves made up.  Just a little something to rally the rowdies.  One step at a time.
Renew and Restore

Tags: ,
July 12, 2010

maximizing my enjoyment of world cup 2010

World Cup 2010 is in the books.  I really have to hand it to myself.  I enjoyed this Cup to the max.  It took some advance planning and a bit of fortune, but I pulled it off.  In case you want to follow my template for 2014, I am openly revealing the keys to my success.

  • Start Prepping Early - I really enjoyed the 2006 World Cup, even though I went into it blind. I knew less than a handful of the players, and my knowledge of tactics and teams was equally limited.  But the tournament was enough to motivate me to start watching matches and following soccer blogs, which allowed my soccer IQ to blow up.  It made pretty much every match of this tournament interesting for me because of the back stories and contextual intrigue.
  • Don’t Be a Snob – The downside to embracing the sport is that it opens the door to arrogance.  It’s no secret that soccer interest spikes in the US during the World Cup, which can be really fun when embraced.  I had a great time going to watch parties, one of which was attended by 10,000 other people.  Granted, I plopped myself down right in the middle of the hardcore US soccer junkies who were singing and chanting the whole match.  But accepting the fringe interest certainly made for a fun month of soccer parties and conversation.
  • Don’t Get Baited into Arguments – With the increase in soccer interest for the month came an increase in vocal haters.  I made a decision early on to not engage the haters.  It would just be a massive waste of time.  Most of the people squawking that mess would not be converted through any kind of discussion, particularly those based on facebook or twitter.  Different strokes for different folks. I refused to be drug down into a debate on the relative value of the event because the only result would be the diminishing of my own joy.
  • (mostly) Quit Your Day Job – admittedly, this isn’t doable for most people.  For the last 7 years I missed my fair share of awesome sporting events.  Such is the plight of those in youth ministry.  Spring breaks line up with the first week of the NCAA Tournament each year, which meant I always missed my favorite sports binge.  Missions trips and retreats took me out of commission for chunks of World Cup 2006.  I would suffer no such fate this year.  In order to get ready for the big move, I ratcheted my job in KC down to 2 days per week in June.  One of those days I worked an afternoon/evening shift, so my schedule was wide open for all kinds of World Cup watching.  And did I ever watch.  The move did cause me to sit out the quarter finals, but other than that I was locked into watch mode.

Now my biggest problem is World Cup withdrawal.  I already miss the din of the vuvuzela and the sweet British musings of Martin Tyler.  2014 can’t come soon enough.

Renew and Restore

Tags: ,
June 4, 2010

where’s my spaceship when i need it?

I have just one week to make my way to Mos Eisley for the most fantastic World Cup viewing party in the galaxy a galaxy far far away…

May 26, 2010

wednesday watchlist: why worldcup adverts are far superior to superbowl commercials

I consider myself somewhat of an amateur advertising critic.  It’s one of the reasons I don’t do the Super Bowl party thing.  Too much background noise.  And as much as I complain about the lame-o halftime shows of recent Super Bowls, they are helpful in that they give me the opportunity for a bathroom break seeing as though I refuse to miss either the game or the commercials.  I don’t know what I’m going to do if the NFL actually invites a living relevant band to play the show again.

Granted, if Super Bowl commercials continue on their current trajectory there will be plenty of opportunities for bathroom breaks.  They have been increasingly disappointing over the past three years, especially in what they say about American manhood.  Bud Light has taken it upon itself to make it cool for dudes to act like jerks to women.

Classy.

Or you have the advertising stream that makes sure men know they shouldn’t be viewed as “spineless” in relationships with women.  Yeah, because you should never do anything nice for women.  That would just be silly.

And don’t even get me started on the whole Danica Patric/Go Daddy/Soft Porn commercials that direct you to uncensored versions online.

The lameness of Super Bowl commercials is only magnified when compared to the stuff that is coming out around the World Cup this year.  Nike’s “Write History” piece is Epic.  Or as Joe Posnanski said…”Nike or not … this isn’t awesome. It’s a word way, way, way beyond awesome.”

There are reasons for the dichotomy between World Cup adverts and Super Bowl commercials…Reasons that I present to you in this week’s Wednesday Watchlist…

  • World Cup Adverts Address a Wider Audience – Companies that advertise during the Super Bowl seem to be aiming everything they have at the frat boy demographic.  It’s a low aim.  But a lot of World Cup commercials air in multiple countries, so they have to apply to a broader scope of humanity.  And as a result…
  • World Cup Adverts Highlight the Romance of the Sport -
  • World Cup Adverts Can Appeal to National Pride -
  • World Cup Adverts Can Appeal to International Rivalry -
  • World Cup Adverts Cost Less – If you wanted to run a commercial during the 2010 Super Bowl, you’d have to cough up $3million just for the slot.  Then you have to pay to get the commercial made.  Clearly, a sweeping 3 minute commercial isn’t going to be doable since it would cost $18million just to buy the time. And from what I’ve seen, Super Bowl advertisers skimp in the ideas and originality department in order to makeup for what they are spending to purchase their time.

Now are World Cup commercials perfect.  Heck no.  I gag every time I see Kobe Bryant hit that buzzer-beater against the Blazers in that Nike ad.  And they can get a bit melodramatic.  There also tend to be a lot of references that you’ll miss if you aren’t a soccer fan already.  But I can live with those faults compared to the inadequacies Super Bowl commercials are bringing to the table.

Follow

Get every new post delivered to your Inbox.

Join 427 other followers