Posts tagged ‘television’

September 13, 2010

lady gaga, prayer and the mtv vma’s

Last night I was grading Christian Doctrine papers with the MTV Video Music Awards (VMA’s) on in the background.  Talk about an event made for the DVR.  I must have cut half the time off of my viewing by fast forwarding through all of those 8-minute commercial breaks.  Unfortunately, I wasn’t paying full attention and accidentally caught the Jersey Shore folks doing their thing.  I had managed to completely avoid that train wreck up until that point.  At least it was a short scene.  I think I only lost 80 dozen brain cells.

Truth be told, if my wife had not been on call there is no way I would have watched the VMA’s in their entirety.  She would have mocked me into submission and shame 30-seconds in.  She’s just a better person than I.  I’m just a sucker for the pop culture Cliff’s Notes that the event serves as.  A lot of what I saw was just confirmation of stuff I already assumed (Eminem is a crazy genius, Justin Bieber is totally overrated, Usher can dance, MTV has no moral compass, as long as people getting smacked in the face is funny the Jackass crew is going to keep printing money), but there were some revelations (Lady Gaga can really sing, MTV still shows music videos).

The other thing about the night that didn’t surprise me? Pop music artists give awful speeches.  No stunner there.  The epitome came when Lady Gaga won her third (I think) award and ran out of words.  As she was getting off the stage she just went with what popped into her head.

“God bless pop music, and God bless the VMA’s”.

Interesting.

I stopped grading for a hot minute, and started thinking about what would happen if God heard and responded to that statement.  What would that look like?  The Pat Robertsonian school of theology would postulate that there could be no redemption in the night.  God’s only recourse would be to ignore the proceedings or open up a hole in the ground and swallow the whole thing up.

I really wanted to hit the Twitter with a GaGa blast, but I didn’t.  Apparently at the ripe age of 30 I’ve learned some self-restraint.  Somebody get me a cookie.

Then the most amazing thing happened…Taylor Swift took the stage.

I’ve never thought much of Swift.  A lot of that has to do with the fact that I really don’t care for Carrie Underwood, and I get the two of them confused all of the time.

But last night Taylor Swift differentiated herself.  Not just from Carrie Underwood but from pretty much all of us that have a hard time forgiving people She debuted a song that I consider the MTV version of forgiving your neighbor 70×7 times.  After what happened last year she could have big timed Kanye and nobody would have thought any less of her.  She could have clowned him.  She could have done any number of things.  But in the end, she forgave him.  She complimented him.  She encouraged him. She told the world to let that cat off the hook.

And she did it in an emotionally vulnerable and musically powerful way.

I’m convinced that God heard Lady Gaga and answered her prayer.  If for only five minutes, Swift redeemed the VMA’s.  God found a way to bless both pop music and the VMA’s.

It was pretty incredible.

And that Linkin Park follow up wasn’t a shabby encore of depth and spiritual presence, if I do say so myself.

Renew and Restore

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May 26, 2010

wednesday watchlist: why worldcup adverts are far superior to superbowl commercials

I consider myself somewhat of an amateur advertising critic.  It’s one of the reasons I don’t do the Super Bowl party thing.  Too much background noise.  And as much as I complain about the lame-o halftime shows of recent Super Bowls, they are helpful in that they give me the opportunity for a bathroom break seeing as though I refuse to miss either the game or the commercials.  I don’t know what I’m going to do if the NFL actually invites a living relevant band to play the show again.

Granted, if Super Bowl commercials continue on their current trajectory there will be plenty of opportunities for bathroom breaks.  They have been increasingly disappointing over the past three years, especially in what they say about American manhood.  Bud Light has taken it upon itself to make it cool for dudes to act like jerks to women.

Classy.

Or you have the advertising stream that makes sure men know they shouldn’t be viewed as “spineless” in relationships with women.  Yeah, because you should never do anything nice for women.  That would just be silly.

And don’t even get me started on the whole Danica Patric/Go Daddy/Soft Porn commercials that direct you to uncensored versions online.

The lameness of Super Bowl commercials is only magnified when compared to the stuff that is coming out around the World Cup this year.  Nike’s “Write History” piece is Epic.  Or as Joe Posnanski said…”Nike or not … this isn’t awesome. It’s a word way, way, way beyond awesome.”

There are reasons for the dichotomy between World Cup adverts and Super Bowl commercials…Reasons that I present to you in this week’s Wednesday Watchlist…

  • World Cup Adverts Address a Wider Audience – Companies that advertise during the Super Bowl seem to be aiming everything they have at the frat boy demographic.  It’s a low aim.  But a lot of World Cup commercials air in multiple countries, so they have to apply to a broader scope of humanity.  And as a result…
  • World Cup Adverts Highlight the Romance of the Sport -
  • World Cup Adverts Can Appeal to National Pride -
  • World Cup Adverts Can Appeal to International Rivalry -
  • World Cup Adverts Cost Less – If you wanted to run a commercial during the 2010 Super Bowl, you’d have to cough up $3million just for the slot.  Then you have to pay to get the commercial made.  Clearly, a sweeping 3 minute commercial isn’t going to be doable since it would cost $18million just to buy the time. And from what I’ve seen, Super Bowl advertisers skimp in the ideas and originality department in order to makeup for what they are spending to purchase their time.

Now are World Cup commercials perfect.  Heck no.  I gag every time I see Kobe Bryant hit that buzzer-beater against the Blazers in that Nike ad.  And they can get a bit melodramatic.  There also tend to be a lot of references that you’ll miss if you aren’t a soccer fan already.  But I can live with those faults compared to the inadequacies Super Bowl commercials are bringing to the table.

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